I first started with Facebook but gradually added Twitter. I used social media mainly on a personal side. As I progressed in my career, I began to take it more seriously and saw the benefits of other platforms, like LinkedIn and YouTube.
My experience through the various platforms has been positive but personally and professionally. Recently, that has changed. The current political situation our country is in has opened my eyes to personal views of my friends and connects that I never knew before. I also saw sides of people that had never been shown before. It’s a more negative and nasty space right now and I find myself having to take a break more often for my personal mental health.
I found a few points on the Internet Trends report to be interesting. First that 71% of employees believe it’s critically important for their CEO to respond to challenging times and expect them to speak up. That’s not what CEOs of the past have ever really done but it’s interesting to think that it is/will be essential for today’s CEOs to do. Additionally, I found it interesting that 52% of consumers say they get frustrated when brands don’t offer any human interaction. That resonates with me and I believe more human interaction is needed across the board with business communications.
I’m really interested to learn more about where social media is going. It’s an ever-changing space with new “it” platforms like Tik Tok rising each day.
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